5 Free Social Media Monitoring Tools: What’s Being Said About Your Business?

Wondering what people are saying about your brand, product or service but in a more budget-friendly way? We got you covered with this free social media monitoring tools 2021 list!

The market is flooded with social media management tools. Since almost each of them provides all-in-one services, some appeal to more specific needs than others. That’s why we started to see rapid growth in the number of social media monitoring, listening, reporting and analytics tools independently of the social media platforms.

No doubt that these tools, which serve different purposes, have been segmented like free, paid or open-source recently. So now, it is possible to find out the best digital marketing solutions for unique requests. One of these solutions is free social media monitoring tools

Social media monitoring is an algorithm-based process that tracks keywords, mentions, conversations, blogs, wikis, search engines, social media and other online platforms. 

What do social media monitoring tools do?

Simply put, a social media monitoring tool focuses on gathering and analyzing all conversations about your brand through social networks. Most businesses, especially eCommerce store owners use a monitoring tool to get to know what their businesses’ public perception is. Once they have an idea of their perception, they can take relevant actions to build strong relationships and also raise awareness online. 

Even though there are a vast number of other benefits that social media monitoring tools can provide, some monitoring software might cost unreasonable amounts for taking advantage of these benefits. That’s why we have gathered the best social media monitoring tools together to save your pocket!

Top 5 Free Social Media Monitoring Tools

Before we start, we would like to mention that there are numerous monitoring solutions in the market that offer paid services with free-trial options. In this article, you will only find out social media monitoring tools free-forever ones. 

  • Mention
  • TweetDeck
  • BuzzSumo
  • Followerwonk
  • Google Alerts

Scroll down and take a closer look at these free monitoring tools!

Mention is mostly for agencies and brands who want to monitor their activities and online conversations. With its easy-to-use platform, you can keep track of what the audiences are saying about your business or service. As Mention gives you a real-time monitoring opportunity, you will always engage with the conversation. In the free plan, you will be able to get only 1 alert and 1.000 mentions but you can always upgrade your plan for getting more details.


Thankfully, Mention offers reporting and analyzing capabilities to go deeper into your audience insights. The segmented reporting system allows you to monitor search terms by language, source or date. Another point that is worth mentioning is to be able to set alarms for each marketing campaign based on several keywords related to your business. 

TweetDeck is another handy monitoring tool for Twitter accounts that offers a comprehensive dashboard to track users, hashtags, topics etc. You can divide the dashboard into parts for your niche audience and competitors. So, that makes it easier to see all conversations happening around you. 


When you log in to your dashboard through your existing Twitter account, you can tweet or mention someone within the platform. As TweetDeck already lets you track in real-time online conversations that have been made about you, what else would you like?

In reality, BuzzSumo is known as a content marketing software. However, content creation is mostly related to finding the best topic or competitor that performs well, to discover the most popular content across all social networks becomes easier with getting help from the monitoring tools. Although BuzzSumo offers a free plan with limited access to the features, you can upgrade your package at any time.


BuzzSumo enables you to see the content when you mentioned your keyword in the first place. Also, if one of your competitors mentions the keyword too, you will get notified through the platform. Thanks to the BuzzSumo dashboard, it stores all activities as a daily, monthly or yearly report in case you need any time. 

If we are creating the best free social media monitoring tools list, it cannot exist without mentioning Followerwonk. The monitoring platform lets you search Twitter bios to expand your network, analyzing your audience preferences and optimizing your followers to give what they like best. 


Followerwonk digs deeper into your Twitter audience data from who your followers are, what topics they mostly tweet and what time to where they are mostly based. The platform is mostly preferred for searching through the Twitter bios as above-mentioned. The good thing is the data Followerwonk provides refreshes on a monthly basis. 

If you are wondering which social media monitoring tool is the easiest to use, Google Alerts shines! You can simply enter the topics that you would like to monitor. Then, let Google scan through the web and report you when and how many times it was mentioned. 


You can even set alarms to know when your brand or product gets mentioned, so you can always be on track. Google Alerts also segments sources like blogs, news, forums depending upon your requests mostly by language, location or date. 

Last Words

With all these free social media monitoring tools in mind, it would not be fair if we highlight only one monitoring solution. As each business has its own unique needs, it’s better to be aware of your needs in the first place. Then, you can be more set to choose the right one for your business.

If you do not want to rush between platforms to have more comprehensive knowledge, we have made it easy for you. Let’s have a look at the array of the best social media marketing tools!