Unlike many other channels in digital marketing, SEO brand awareness is different as it helps in bring consistent long-term results. One of the primary responsibilities of brand managers and marketers is to increase brand awareness.
While SEO has always played a part in increasing brand recognition for businesses, its function has evolved considerably over time.
Well, how easy is it to spread brand awareness then?
The early days of the internet, when digital marketers would simply flood landing pages with the brand’s name, are long gone. Nowadays, you will need a well-thought-out SEO plan – both for local and worldwide exposure – to boost your company’s brand recognition.
With the advancement of technology, search engine algorithms have become smarter, more sophisticated, and much more user-centric. Brands are today fighting in a very competitive global market in an exceedingly loud environment. However, SEO may help elevate your brand above the competition. We know this because it has been accomplished.
How SEO Helps Brand Awareness?
Search engine optimisation and brand recognition may coexist. While search engine optimisation is primarily utilised to create organic traffic, it also helps to build and enhance brand recognition. Now, learn how to utilise search engine optimisation to increase brand recognition and how to evaluate its success.
What is the aim of a search engine optimisation strategy? The solution is straightforward for many professionals: create organic traffic. After all, ranking a website at the top of Google Search results means capturing clicks from most visitors who virtually never go beyond the first page of results.
However, have you ever considered that SEO and brand recognition are also a natural fit? Google’s first page boosts brand exposure, authority, and interaction, thus increasing the brand’s market awareness. And, depending on the company’s goals, this may be worth much more than clicks.
3 Ways SEO Can Help Boost Brand Awareness
Niche Targeted Audience
The contemporary period enables businesses to have a greater level of interaction with their customer base, and rather than just talking with your audience, you can engage them in helping you develop your brand.
Small companies benefit from targeting a specialized audience since they can use clever keyword research to get an advantage over the competition and build a hyper-focused brand for the big win.
Here is how targeting specialised audiences may help you grow your brand: by focusing on a certain demographic, you increase your chances of engaging with new consumers, talking with current customers, and effectively targeting your offers.
The axiom is straightforward: a focused brand is a successful brand. Keyword research may assist you in establishing dominance in your chosen area.
Growth as an Authority
Controlling your brand image is the goal in the game of brand awareness. If you succeed in developing a good brand image, you may expect a significant rise in earnings. However, how can SEO assist you in gaining more control over how your business is perceived?
Well, in 2021 SEO is all about winning Google. If your brand is trusted by Google and it shows up in the first position in the search results, people are likely to trust you as well.
Optimize your content for the most important keywords connected with your brand. By connecting your keyword strategy with your brand plan, SEO may be used to influence how people perceive your brand.
Link Building Highlights You
Let us begin with the obvious. Building brand awareness entails growing a brand’s recognition and acceptance, correct? Consider the virtual world in which SEO rules. This is where connection building on a strategic level comes into play.
Using broken link building techniques, producing infographics, and actively engaging in social media groups may all help you create some solid links.
By gaining significant momentum on sites like Reddit, your brand recognition may skyrocket, and inevitably, backlinks will follow. Finally, branding and SEO both benefit naturally. This is one of the objectives of link building, ultimately resulting in a larger audience and the development of your brand.
Expert Insights on SEO Brand Marketing
A business seeking to boost brand recognition wants to be noticed and remembered by the public. However, it is not enough for consumers to recognise the brand’s name; they must also be able to identify the brand’s values, personality, speciality, and goods. This results in acknowledgement, but also in memory and distinction. The brand has a distinct and distinct place in people’s thoughts.
Rasesh Koirala, SEO Expert at Nifty Marketing Australia says:
The most obvious way, SEO helps branding in such a way is because the components of getting higher ranking in Google like website authority, social media presence, link building, etc are also a major part of the branding campaign.
He further adds:
SEO and branding coexists and helps each other. I have seen many brands performing in SEO and many organically visible companies turn into a brand with the help of their online traffic. The relationship between branding and SEO is inseparable.