It’s vintage Above the Fold: Just Jeff, Francis and much ado about nothing pertaining to marketing.
But amidst the chaos, there’s something cool happening here: Two people talking about a slew of interesting and—mostly—relatable things. I really wanted to interject, for instance, to ask Francis if he’s ever played Resident Evil 4 (still the best Resident Evil). And to tell Jeff that the Will Smith movie he was thinking about is called “I, Robot.”
If nothing else, you’ll walk away from this episode feeling more excited about “Top Gun 2” and virtual reality, and with a healthy appreciation for the risks of creating marketing studies like this one.
Context-Free Quote of the Week:
“I’m at 90% of what I want to be.”