Best 7 CRM Software for Real Estate Industry

Real estate agents or realtors need a solution to manage their leads and transactions, tracking listings, organize their clients to build strong relationships, automate their marketing activities and much more. That’s why real estate CRM becomes vital for real estate businesses! In this article, we have taken a closer look at each of the best CRM software for real estate industry. 

Real estate leads differ from other sales leads. As a good network has vital importance in the real estate industry, it is better to remember that most of the leads come from listings or referrals. Realtors or agencies need real estate CRM software to manage all these leads efficiently with all different requirements. So that real estate CRM software shines out.

What is a CRM system for real estate?

Real estate CRM allows realtors or real estate agents to gather all sales-related information in one place. This information includes contact details, listings, deadlines for transactions or contract details. In a more general definition, a CRM platform is a system that manages relationships between agents, realtors, brokers, buyers and sellers. While real estate CRM software organizing all data from business leads, prospects or existing customers, it also helps manage marketing activities through email, phone, online advertising and social media.

The contact management system helps real estate agents manage their sales process more effectively and efficiently. This also enables them to provide a personalized customer experience to their clients.

Simply put, real estate CRM eases the process of finding and managing customer data, follow-up email sending and appointment scheduling.

Benefits of Using a CRM for real estate

Getting help from CRM software for real estate businesses will help store all customer data in one place. This is essential to create multiple lead generation streams if you want to perform as a successful real estate agency. The data can be gathered via social media channels, email marketing campaigns, online advertising or others. CRM platforms create a place where realtors can organize these leads. So, that prevents any data missing. 

Not only CRM for real estate builds a bridge between prospects or existing clients but it also past clients. It would be great if a real estate agency can keep in touch with them on a regular basis. It could be on their birthdays or home purchasing anniversaries.

As real estate CRM software captures detailed information about clients, it helps segment the data such as types of houses, locations, pricing range, interest rates and much more. So, realtors can serve customized client experiences.

Automation ability boosts up a realtor’s or real estate agency’s overall productivity. CRM for real estate can automate the processes of sending follow-up emails, reminders or newsletters and repetitive tasks and workflows. 

Lastly, reporting benefit lets real estate agents know if something bad happens. It is also great for taking the right actions at the right time. A good real estate CRM software gives you information about email open rates, click-through rates on links or other data you need.

Which CRM is best for real estate?

The best CRM for real estate varies for each real estate agency, as each agency has its own unique requirements and actionable strategies. On the other hand, there is one thing to keep in mind while determining. Although the market offers an array of CRM solutions, the key criteria is here to find the one that can be matched with your real estate needs. 

So, the best real estate CRM software should fulfil your core requirements below:

  • Developing sales pipelines with lead generation,
  • Capturing leads from sales marketing campaigns and reporting each campaign in real-time,
  • Managing client relationships effectively and helping to retain them,
  • Responding to clients’ inquires faster,
  • Transforming sales processes into a streamlined workflow,
  • Integrating with other systems and having a mobile app to make most of it.

Once you determine your core requirements as either a real estate agency or a realtor, it would be better to start checking out the best CRM for realtors solutions.

What are the CRM that real estate agents usually use?

When it comes to choosing the best CRM for real estate firms, the process might be painful. Luckily, the market is flooded with a great number of contact management software that includes both paid and free ones. We have narrowed down the top 7 CRM for real estate businesses that work best:

  • Copper
  • Salesmate
  • HubSpot CRM
  • Pipedrive
  • Freshworks CRM 
  • Contactually
  • Agile CRM

Let’s take a closer look at each of them!


copper-real-estate-crm copper-real-estate-crm

Copper is the best CRM for real estate agents and brokers as it offers an all-in-one solution specifically built for Google Workspace. Whether you are an agent or broker, the platform lets you track listings, drive traffic to open houses and nurture leads from your email marketing campaigns. From commercial real estate to residential, Copper serves all purposes.

As Copper works simultaneously with Gmail and integrates all of the G-Suite apps, all information is pulled into the CRM system. Especially in email communications, time-saving email templates can save time and increase the efficiency of communication between the clients and the agents or realtors. 

The management dashboard lets users segment the data for reporting and comparison purposes. The segmentation also lets users divide into teams with customizable permissions. Last but not least, Copper offers a mobile app to keep in touch with clients and manage every single detail while on the go. 


salesmate salesmate

Another hefty CRM for realtors is Salesmate helps agents or brokers build strong relationships with their clients. The CRM system automatically captures leads from listing platforms and assigns them to agents for reaching out to them. To make the most of the reach, Salesmate automates sending follow-ups with its customizable solutions. By doing that, agents or realtors can convert more leads into loyal clients with emails, calls or texts.

With an in-built telecommunication system, realtors can reach more clients and so sell more properties. Salesmate offers a management dashboard that realtors track contacts, deals, listings, open houses, follow-ups and communication workflows. Thanks to its marketing automation feature, sales productivity is improved.

HubSpot CRM

hubspot crmhubspot crm

No doubt that HubSpot CRM shines out as one of the best free CRM for real estate agents. HubSpot comes with a set of features such as customizable email templates, call tracking, sales automation and pipeline management. It is integrated well with email marketing software to enhance contact outreach. By doing that, it can automate follow-ups, schedule and track emails with the email analytics feature.

As HubSpot CRM is a part of the Sales Hub, users can benefit from the Marketing, CMS and Service Hub as well.

The CRM for realtors mostly focuses on creating a customized experience with each of their contact, sales pipeline, field, template and much more. Like Salesmate, HubSpot offers a private communication channel if you upgrade your plan. For example, they can create a customized live chat section to keep in touch with their clients through the CRM system. Also, with Google calendar integration realtors or real estate agencies can set reminders or schedule meetings. 


pipedrive, the best CRM for real estatepipedrive, the best CRM for real estate

Pipedrive provides CRM solutions for commercial real estate agents. The platform eases reporting process by giving your agency more details. For example, information about the current customers, their financial status or conversion rates. Managing each contact and monitoring each listing might be too much alongside ongoing business tasks.

With Pipedrive, real estate agencies can easily segment their sales funnels, nurture and keep them engaged. It makes it easier to automate follow-ups with customizable email templates. Like sending a customized email to your tenant on their first year anniversary move into their house. 

The real estate CRM also has a mobile app that is available on both iOS and Android. So, you will not be missing any leads!

Freshworks CRM


Another efficient way to streamline the sales process is Freshworks CRM offers free CRM for real estate. Unlike other free CRMs, Freshworks offers more comprehensive solutions specifically on email, texts and calls without costing you. Realtors can manage incoming inquiries, nurture leads and sync all contact information from a single panel.

Freshworks AI-powered assistant Freddy helps prioritize pipelines better and gives insights into what would be the best action realtors can take. Freddy segments deals with titles such as “Likely-to-close,” “Trending,” “At-risk,” and “Gone cold”. By doing that, realtors can get a comprehensive overview of their sales pipelines. Unfortunately, getting Freddy’s predictions is not a free feature. 

As consistency is key, the Freshworks automation feature helps send follow-ups and invoices, set reminders, create emails and newsletters to boost up productivity.



Contactually focuses on offering more industry-specific features. On the contrary the high starting pricing, it knowns as a comprehensive CRM for real estate agents. Like Freshworks, Contactually’s intelligence email system gives real estate agents insights into taking smart actions to improve their agencies profitability better. With its drag-and-drop pipeline management system, agents can organize the pipelines and also workflow between teams.

The platform streamlines lead collection and qualify them for sales follow-ups. With its customization ability, agents can create personalized and automated email campaigns. 

Contactually also shares reports at the end of each campaign. It is well integrated with Zapier, Mailchimp and Google Workspaces that allow maintaining the communication workflow well. 

Agile CRM

agile crmagile crm

Although not specifically designed for real estate agents, Agile CRM can still fulfil agent’s needs from many perspectives. In the free plan, realtors can store unlimited documents, manage unlimited tasks, schedule appointments, create unlimited pipelines and track emails.

As the free plan only lets 10 users, it might suit small real estate teams better. However, the paid plans come with more customized features such as telecommunication opportunities, detailed reports, automated voicemails, onboarding coach, dedicated account manager and much more.

While the platform takes care of the appraisals and property management, realtors can focus on more building strong relationships. As Agile CRM for real estate comes with a bunch of marketing tools that ease email and lead-tracking activities, it makes the client outreach process easier. Plus, it creates a consistent experience for clients during their journey. Like other CRMs, Agile CRM is also integrated with social media networks, Google Workspace, Zendesk, Shopify and Stripe.

Free vs. Paid CRM for Real Estate Industry: Which One Suits Your Needs?

The market is full to bursting with a wide range of CRM software for real estate industry. While free-forever plans come with limited features, paid plans offer more comprehensive solutions. Custom reporting, multiple sales pipeline managing, sales forecasting, and bulk email sending are just features that most paid plans cover. 

On the other hand, free CRM software for real estate industry offer key features mostly with user limitation. These features include lead tracking, customer data storage, monitoring, reporting, workflow automation and limited integrations. As an exception, some of the free solutions offer a sufficient number of features that feed your needs.

To wrap up, we can say that if you are an independent realtor or a small team it would be better to start with a free version at first. Then, depending on your needs you can upgrade your plan at any time. 

Use a CRM for Real Estate to Power Up Your Agency

Organizing a myriad of leads, pipelines, contact details, emails, calls, texts, marketing campaigns, tasks, property listings or inquires is a tough process. That is where CRM for real estate bursts into prominence.

Using a well-performed CRM system for dealing with this massive data is a must if you serve your clients to unique experiences. While the customer relationship management system takes care of the client relationship, at the same time it eases the process of sales and marketing activities.

All of these CRM solutions above-mentioned are great for real estate businesses. Some are better for document management while others are more likely to offer custom features. So, the best CRM for real estate reshapes depending on your unique requirements. Once you understand your needs, you better make logical decisions for your real estate business.

If you have come a long way and are still undecided about the best real estate CRM software, you can still have a place where you can find out other best solutions for your real estate needs.