Do you have a blog for your business’ website? If you answered yes, amazing, keep reading to learn how you can optimize it. If you said no, I highly recommend getting one started and continuing to read more about how an optimized blog can help your business.
As a marketer at Bold x Collective, if there is one major thing I’ve learned over the years, it is that blogging has always been very important and used consistently in much successful business’ marketing strategies.
Despite this fact, the question I always receive from many prospects is, “why does my business need a blog?”
What Does Blogging Do for Your Company?
1. Driving Traffic
Blogging is an amazing technique to drive traffic to your website and increase your SEO. The more you produce quality content, using the best keywords for your industry, the more search engines will crawl and index. This means that search engines like Google can easily recognize that your website is a good resource of information for users to access.
In addition to this, you can use your blog to produce content that your audience may hare with their connections on platforms like LinkedIn, Twitter, Facebook, and more. Overall, blogging is a fantastic way to achieve organic traffic to your website.
Want to be a trusted online source? Start producing useful, knowledgeable content. Writing about topics that your target audience will find interesting or learn from will show that you are more than just a business that is selling a product or service. Creating informational or intriguing content shows them that you care about sharing useful information in your industry that can help others. As a marketer, one of my favorite tools to use for finding the perfect blog posts is Frase, where you can find the most trending topics, and questions that are being asked online on platforms like Reddit, Quora, and more. Here is a video on how you can use Frase.
3. Increase Conversions
As mentioned earlier, BRB marketers that produce blogs get 67& more leads per month. This is a huge increase in leads, which will result in more conversions, of course, depending on your sales cycle.
Blogging is a fantastic way to have a conversation directly with your audience. Take advantage of features like the comments section or share on social media and ask questions to create engagement. Don’t be afraid to ask direct questions to your audience because answering them can show you care about their questions or feedback, and it humanizes your company. You want to drive as much engagement as possible, and the best way to do it is by not being afraid to conversate.
4. Social Media
Believe it or not, your social media channels and blogs can help drive more traffic to your website, where users can learn more about your brand and the services or products that you offer. When you have a blog, you can share each post on platforms like Facebook, Twitter, LinkedIn, and more, as I mentioned earlier.
If it’s great content and gets clicks, chances are that viewers will read most of the blog post, and if they like what they read, it is likely that they are going to check out more of your website. This is great for you because it is helping build brand awareness.
5. Email Marketing
A great thing about blogging is that you can share each new post with your email list. Your blog is great additional content and can be intriguing to read if written well, which can help build interest from your target audience.
Also, if you have a blog and are working on building your email list, we always recommend having a subscribe form on all your blogs. This way, you can capture new emails for your email marketing efforts.
6. Advertise for Free
A blog is an amazing way to advertise for free. Write a high-quality blog and link it back to your brand, whether it is a product or service. For example, if you are writing about the latest beauty trends, why not hyperlink your best lipstick product in the written piece? Or if you are writing about your law firms’ best practice, let’s hyperlink a free 15-minute phone call to the post. This is a fantastic way to advertise your brand, without paying any costs.
Our team of SEO experts and writers at Bold x Collective can help your business create a strong blogging strategy to improve your digital presence and SEO. To take your content marketing abilities to the next level, contact our team for a complimentary consultation to get started.