“LOVIN U” was born out of a desire to “create something that brought back that nostalgic feeling of being in the crowd and singing along to your favorite songs,” So Dope said of the creative inclination behind the single, his third of the calendar year. The successor to “Never Gonna Find,” “LOVIN U” situates its vocal chops in an electronic framework that takes cues from color bass and melodic-riddim, the New York native explained:
“I started Writing ‘LOVIN U’ after going down a three-hour long rabbit hole on YouTube of throwback festival footage. I wanted to create something that brought back that nostalgic feeling of being in the crowd and singing along to your favorite songs. I knew I wanted it to feel warm and analog in the breakdown, and bright but gritty in the drop. To get what I wanted in the drop, I took some inspiration from color bass and melodic riddim, combined that with some vocal chops and hip-hop-sounding drums, and ‘LOVIN U’ was born. I’ve been holding on to this one for almost a year so I’m really excited to finally put it out.”
“LOVIN U,” out now via JustUs Records, hits its target, tacking on to “Never Gonna Find” and “Crown” in the process. Stream So Dope’s latest below.
Categories: Music
