Following on from last year’s massive album Power, Scottish rockers Twin Atlantic today make their stylish return with the 60s inspired swagger tune Bang On The Gong. The track was premiered on BBC Radio 1 last night and comes with a video directed by Nick Afchain. In the video, frontman Sam McTrusty takes on the role of a showman in the fictional show “Bang On The Gong” for which he is joined by a couple of dancers. Watch and listen below.
McTrusty comments on the idea behind the video:
We let the director Nick Afchain take the lead and he imagined “Bang On The Gong’ as an old seedy 70’s TV show. It’s very tongue-and-cheek, which matches the song because the track doesn’t take itself too seriously. It’s been so much more relaxing letting people who inspire you take the reins, instead of others doing it for you, and it allows for everyone to feel much more invested in the project. I could taste the cigarettes for about 3 days after the shoot! 90% of the people in the studio that day were some of my best mates, which was a new experience. I felt really proud of everyone involved on a personal level.
The track was produced by the band’s bassist Ross McNae who adds:
Taking more than a little influence from a recent movie, the possible narrative of our video highlights the fleeting nature of success, while also shining a light on how far we’ve come as a society since those days. After eighteen months of turmoil is there any other way to play the visuals than to have fun and not take life too seriously?
With live music slowly making its highly anticipated comeback, the band will hat the road this month for their rescheduled UK headline tour. Remaining tickets are available here*.