It is always very important to represent your brand with a proper logo. Over the years, their significance in brand marketing has grown tremendously. Today, every company wants to showcase strong business identity, as it helps them to win customer recognition and potential leads from the market. That is the core reason why they always go for creative logos to present themselves uniquely among others.
Not just the business sector, but professional logos are also termed highly important for other fields such as sports. Considering the widely-followed American football, we all know very well about the popularity of NFL logos in the world. They are not just a symbol of different franchises, but a complete representation of fans associated with the game of American football.
Like sports, the usage of professional logos is also termed crucial for educational institutions. All the top universities and colleges around the world are recognized due to their unique logos. From Columbia University to London School of Economics (LSE), every institution uses a specific logo to showcase its professional identity.
In this article, we’ll discuss some basic principles of creating an educational logo. These tips will simplify your logo designing process as per the latest trends of the industry. Let’s take a look at them in detail below.
Principles Of Creating A Decent Educational Logo
Here are some of the key tips you need to keep in mind while designing a logo for an educational institution.
Define A Strong Motto
When designing an educational logo, you must need to understand the importance of using the right slogan. This is basically a particular catchphrase that defines some important motivational lines. Using them will give your logo a great representation, aiming to showcase the central educational idea of the institution.
You can learn the art of writing a perfect slogan by looking into the examples of different top universities around the world. This will give you a good idea of how to write them while incorporating impactful thoughts about education.
These catchphrases will eventually enhance the inspirational credibility of your logo, encouraging many students to join the relevant institution.
Pick A Unique Image
Most universities and colleges use books as their primary logo image. For an educational logo, this is an understandable thing, but sometimes it becomes too obvious and boring.
To gain an edge among others in the market, you need to try out some new material. This could be an entire school building or a flag with a customized pen of the institution. There are a lot of things that can be tried and experimented keeping in mind the uniqueness of the logo.
For instance, the logo of Texas University uses a bold representation of red bull. This precisely shows the classic spirit of Texas, which is often represented by the same symbol. Similarly, you can also use the same style in your logo representing any specific message of the institution.
Choose The Right Color
Next, you have to smartly pick the right color for your logo. This can be done by looking at the original color theme of the institution. This will give you a great idea of how to pick the perfect color for the logo. Meanwhile, keep in mind to know about the meaning of every color as it is also an important part of the style representation.
Besides the color selection, their proper utilization in a logo is also an important job. You need to look into different tutorials given on YouTube and other channels to know about its best practices. Keep in mind that color selection and utilization is a very important part that needs to be done carefully.
Keep Simplicity Intact
It is also important to keep the simplicity factor in check while designing an educational logo. Sometimes, people do not pay attention to this factor and add up various types of unwanted elements in the logo. The result is often a poor and a cluttered image.
The best thing you can do to avoid this mess is by focusing on simplicity. It is highly recommended to keep your logos clean by using the best designing practices. A simple logo can easily communicate the brand message as compared to a complicated one. Therefore, analyze different examples to know how other institutions have designed their logo while keeping the simplicity factor intact.
Creating a versatile logo is also very important. It helps you to use your logo on different types of materials. This means that you can use them on a variety of branding stuff that is associated with the university merchandise such as t-shirts, backpacks, coffee mugs, caps and many others.
You can certainly do this by creating logos in multiple sizes. This will help to make them look good and fit on all types of materials.
Consider Latest Trends
Being a designer, you can also look at the latest trends to design a good-looking educational logo. It is always considered good practice to keep your designing skills updated as per the current practices.
You can know about these trends by continuously reading top blogs and tutorials from expert logo designers. There are various sources available on the web where you can learn about these latest trends such as Designshack, Crowdspring, and others.
Utilizing these trends, you can ensure that your educational logo is made right according to the latest designing standards, giving it a stunning appeal and unique style that will stay memorable for a long time.
Every educational institution needs a unique logo to get recognized in the market. It helps them to showcase their identity and get a distinguished presence among other institutions. This blog has defined some of the core principles with which you can create a stunning educational logo. Using these tips, you can create a logo that will look good and stay memorable, depicting the true identity of a reputable college or university.
Like this Article? Subscribe to Our Feed!
Author: amtul rafay
Amtul Rafay is a content marketer by profession. She loves to explore futuristic trends in the tech industry while believing in the influential power of research-backed opinions. Being passionate about blogging, she writes on a variety of topics including digital marketing, graphic designing, branding, and social media. Besides that, she is also fond of traveling & an avid reader by heart.