Why SEM/PPC Practitioners Need to Keep Up Certifications

If you type into a search engine “Why is it important to keep Google certifications up?” Google comes back with an answer and it’s really not a bad one.  “It gives you free promotion. Becoming a Google AdWords Certified Partner has countless benefits for any given business or entrepreneur. You can use the certification to build social proof, gain…

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How to design a healthcare app

The last few years have seen steep growth in the mobile healthcare market and with digital constantly evolving, not having an app presence can sometimes be detrimental to your business. More than 318,000 apps are available on the app store, with over 200 being added every day. However, app usage data reveals that most apps have fewer downloads than 10,000….

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Social media roundup: March 2021

Welcome to the first edition of our monthly social media news update, bringing you not only the month’s key developments in the rapidly changing world of social media but also how they affect your business. What’s new with Instagram and Facebook? Instagram live rooms Following the stellar success of Instagram lives in the past year, this new feature allows up…

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Does running Google ads help improve SEO rankings?

The topic of Google Ads and whether or not they can improve SEO rankings is one of the most widely discussed topics in the world of online marketing. Some people believe that you will instantly secure better rankings for your website once you pay Google by purchasing their ads. Now, this is not true, at least not entirely. Numerous…

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20 Astonishing facts about Expo 2020 Dubai (Infographic)

It’s the most anticipated event of the near future with millions of people flocking to the gleaming metropolis of Dubai. It’s all over social media with the hashtag #Expo2020. So what’s the big deal about Expo 2020 Dubai? If that’s your question, we have compiled a few amazing facts about this magnificent event which unfolds in October 2020. Here’s…

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UAE Marketing Calendar 2020 (Infographic)

Looking for some interesting ways to market your business all through the year? Here is an infographic blog that can inspire you to effectively plan and make best of the UAE Marketing calendar holidays and events in 2020. It’s established without debate that running a business without a marketing calendar will lead to ‘Opportunity Cost’ which refers to the potential…

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How is Coronavirus impacting Digital Marketing?

As the Coronavirus pandemic hits the entire world, uncertainty and fear are having a major business impact. In the past few weeks, we have witnessed event cancellations, supply chain disruption, declining consumer demand, logistics interruption and the overall downturn in business activities. While finance experts say it is too early to calculate the long-term economic impact of the pandemic on…

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