In any business, increasing audience engagement, strengthening brand presence, and driving sales are the essential marketing activities. So, no business can undermine the role of content marketing in scripting success as that helps significantly in the activities. With consistent, high-quality, and engaging content, businesses can influence their target audience more meaningfully. It helps create better business-consumer relationships. The Importance…

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The word–Animation–should not sound strange to you. Its meaning might be unknown to you, but it is for sure that you have heard the term at least once. When a sequence of pictures creates the simulation of movement, it is Animation.  Wait, do not take for granted that you now know everything about Animation as that is only a…

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Videos are things that almost everybody knows. So, understanding what video marketing is should be no problem at all. Over the years, video marketing has become more and more popular among marketers and has become an essential component in any marketing portfolio. What is Video Marketing? When you use videos to promote your products or services, increase consumer engagements,…

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July 27, 2020 By Nick P – Optimization Architect, Motivation is perhaps the single most important element to generating online sales. It is the driving force behind a person’s thought process leading to a decision and it’s constantly evolving. During this challenging business climate, it is more important than ever to reset your understanding of how consumer behavior and…

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July 27, 2020 By Amy A – UX Architect, Product taxonomies are one of the most common examples of information architecture today— every eCommerce site has one. Taxonomies are also one of the hardest things to do right. And let’s face it, for many,  it’s much more fun to create a seasonal campaign or shoot video content than do…

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December 23, 2020 By Scott S – Design Director, Prior to Warby Parker, when I heard the term “online quiz”, I usually thought about my Facebook feed getting carpet-bombed by people projecting what Disney Princess they were most like, what age they would live to, or where their perfect vacation would be. These quizzes were shallow, the logic was…

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In the age of the COVID-19 pandemic, online positioning of your brand is more important than ever. Colleges and universities are facing unique challenges during this time, and admissions departments are really struggling. With everyone staying at home, how do you advertise your school and attract new students? Traditional models are now gone. On-campus tours aren’t happening, and many…

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Selling your products online is more important than ever in reaching the broadest amount of customers. More people shop from home now than ever before — especially in the age of COVID-19. Whether you’re an individual crafter/maker, owner of a small retail business, or anywhere in between, getting your online store presence up and running and working efficiently is…

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As the weather turns nicer throughout the country, homeowners turn their minds toward home improvement. With more people working from home, homeowners are anxious to get outside and start their spring projects that will improve and beautify their houses and yards.  Whether your business is garage doors, gutters, decks and patios, roofs, landscaping, or windows, spring is the perfect…

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Image courtesy of Oklahoma City Museum of Art Let’s talk about this pandemic.  We can’t do so many things right now: have porch beers with our friends during this fleeting near-perfect Oklahoma weather, or celebrate our birthdays and anniversaries surrounded by all our pals on the kitschy artificial grass of R&J Supper Club, or meander through cultural hot spots…

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