Dentsu creative’s Chief Creative Officer for the Americas Menno Kluin recently wrote an op-ed in Campaign US on the lessons modern creative leaders can learn from European football – namely, a philosophy called Total Football that was created by Rinus Michels. Menno explains why creatives need to borrow from Michels’ playbook if they are to succeed in the years ahead. He writes in the piece:   “We need to embrace Total Creativity: the ability to shape,…

Read More

We are excited to welcome Kai Deveraux Lawson as the SVP, Diversity, Equity and Inclusion for dentsu’s creative offering, which includes 360i. In this new role, Kai will be leading efforts to further our diversity, equity and inclusion strategies and programs.   Kai joins our network from from WPP, where she was most recently Global Director, Talent Partnerships. Previously, she held roles as WPP’s Global Director of Community Engagement, Global Culture…

Read More

Never in the history of our podcast have we covered as much ground as we do on this episode of Above the Fold, featuring Diana Fryc—not surprising, given her CV. Diana is the Chief Sales and Marketing Officer at Retail Voodoo. She co-founded the company in 2011 and has since worked with countless food, beverage, wellness and fitness brands….

Read More

Beach days, summer Fridays and sunshine oh my! ☀️ For those of us in New England, I think it’s finally safe to say that the summer weather is here to stay and we can put our winter hats and shovels away. Don’t worry, we’ve been drinking our coffee iced all year long —- now we don’t have to do…

Read More

Today’s YouTube channels are better at grabbing viewer attention than even primetime television – and TV had a 60-year head start. Analytics show YouTube mobile users are twice as likely to pay close attention to an in-app video than an ordinary viewer watching TV. Close to 70% of people on YouTube use the service to inform their purchasing decisions….

Read More

Editor’s Note: This article will be updated regularly. Last updated on June 15, 2021. The Google search algorithm is a highly sophisticated system that helps millions of people around the world find the information they’re looking for in a matter of seconds. Although each search happens in an instant, there’s actually a lot going on behind the scenes. Google…

Read More

Implementing a content strategy for your business is a great way to essentially collate all the information you need in order to begin creating impactful, useful and thought-provoking content that your audience, and Google, will love. Long gone are the days of stuffing keywords into websites; digital marketing is much more complex these days, but you don’t need to…

Read More

What will you find in June’s edition? SEOCore Web Vitals UpdateSEO Recommendation Implementation RatesGoogle’s Indexing Still Not 100% MobilePaid MediaEnhanced Shopping IntegrationsGoogle Announces Travel Product UpdatesPrivacy-Focused Changes Have Been Announced For Analytics, Tag Manager and Enhanced ConversionsContent MarketingNew Content to Get Stuck IntoNEW – Your 18-Step Guide to Paid Social Advertising FunnelsGetting Creative & Client Wins: Cofton Holidays and…

Read More

Mobile application development has become a priority for businesses. And the emphasis is not without reasons. Consumer behavior continues to change, so businesses have to reorient their strategy to suit the behavior of consumers. With the increasing usage of smartphones among consumers, businesses need a mobile app to run their businesses successfully. It is wrong to regard a mobile…

Read More

Today, smartphones are an essential part of people’s lives. Research shows that an average smartphone user spends more than three hours a day on their mobile.  But where do they spend most of the time? Yes, you made the right guess–mobile apps! Many apps out there also pose the question of why smartphone users should choose your app. Out…

Read More